Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Provides a user base of around 300 million and to get set to rise further. So why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as buy instagram likes has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the reason for Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it works extremely well daily, this tends to make a loyal and highly active user base.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social media. With high usage, there will clearly be increased interest in advertising on a app. However, competition end up being ripe and businesses could have to find creative approaches to out compete their rivals in the visual world of social media.
How can you use it for Marketing?
Of course, if you would like to to make use to advertise your company or even a product, the other must consider how. Offer a visual platform consequently products have a general easier to market that services. But services are not impossible encourage on the app, finding exciting approaches to bring alive your service will catch the eye of the Instagram abuser.
Hashtags tend to be used on Instagram and also in on trends or starting very is a sure way to engage an audience, in the similar solution to Twitter. However, one should be careful in order to suit the hashtag to the visual content you provide, so it isn’t as simple as other apps that use this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry demographic. Only new and fresh content will attract care.
Finally, Instagram stories are a great way to personally build relationships with your audience, lasting only 24 hours. Stories should be used to keep buyers updated daily on your online and reveal behind the scenes content to make the user feel they are part with the company.
Instagram can be used to market almost anything, with a creative mind and a committed team, you can create quite the excitement around your brand!
With a young, educated audience using the app on their mobiles daily, one can only predict sustained growth and loyalty looking at the users. Just about be increasing opportunity utilize this app for business purposes as well as the advice using writer is to get in while its hot! It will only get bigger so have the market place before it gets considerably crowded.